More than ever, search engines are monitoring your performance on social media channels like Facebook, Twitter, and LinkedIn (just to name a few). I want to touch on the basics of what these are and what will help you succeed in your social media marketing efforts.
Here’s an example of what we SEO’s refer to as “social signals”:
You post a piece of content on Facebook – Your fans then “engage” with that post by commenting, liking, or sharing your creation. This “engagement” (AKA social signals) is what really matters. It’s not the number of posts you make, nor the amount of words you write… It’s the number of likes, shares, comments, re-tweets, thumbs ups, views, subscribes, +1’s, facebook reactions, and any other behavior in which a person publicly interacts with your pages, posts, or business profiles.
So again, the most important metric that Google, Bing, and Yahoo measure, is the number of people who interacted with any of your content offerings on social media platforms. These can take the form of anything really; your videos, photos, blog-style posts, quotes, etc.
Now, although posting more frequently leads to more opportunities for fan or follower engagement, if you over-do it, you may also annoy your loyal subscribers to the point where they see your efforts as spam. This will likely earn yourself an “unfollow”.
It’s a delicate balancing act to post often enough to attract the right amount of attention, while avoiding going overboard to the point of overstaying your welcome on your users’ newsfeeds.