In 2018, most major Search Engines have chosen to prioritize high-quality websites focusing on producing interesting pieces of optimized content.
A portion of the SEO algorithm Google uses to rank content is quite easy to understand, and other portions of these advanced calculations are kept under wraps by the Search Engines to keep the process of implementing Organic Search Practices both feasible and fair for everyone.
Periodically, search engines like Google and Bing update their algorithms and folks like me get to work researching content optimization methods that will have the greatest impact on SEO ranking positions for our client’s websites.
Content Optimization can take a great deal of patience but given enough time you can keep fine-tuning your writing until you find the sweet spot that matches Google’s latest algorithm. We’ve watched Google change over the last 15 years and can offer your business some helpful insights into what Google is actually focused on, and which optimizations they expect you to make to succeed in 2018 and beyond.
Our favorite part of this field is giving Small Businesses an advantage over large ones with several thousand dollar marketing budgets, by boosting their Search Ranking Positions using only the best in organic SEO content writing practices.
Content optimization (in a nutshell) is essentially the process of improving existing written content, creating speed enhancements, mobile friendliness, grammar and spelling correction, fresh updates, keyword placement and density, relevant headings, and title tags. By mixing in a blend of the factors above, you have a good chance to break into the top 30 search results for many broad keywords by simply writing great content.